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| In Section 1: | |||||||||
| Introduction Chairman's Statement Group Chief Executive's Statement Financial Performance Group Finance Director The Leadership Team |
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In 2002, Barclaycard helped ensure the success of Nectar. Just eight weeks after its launch, the scheme became the UK's biggest loyalty programme with 11 million active collectors. |
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The acquisition of Providian UK, which brought around 500,000 new customers under the Barclaycard umbrella, boosted the total number of UK card customers to 9.7 million. |
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Barclays New Futures is a major educational sponsorship, offering schools more than £1 million a year in cash awards, educational materials, practical resources, professional support and advice. |
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Money speaks in many languages – we understand them all. In 2002, Barclays communicated its money expertise through the high-profile Fluent in Finance advertising campaign. |
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During the year, Barclaycard's sophisticated Information Based Customer Management capabilities helped recruit 1.2 million new Barclaycard customers. |
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The Value Aligned Performance Measurement (VAPM) system, introduced in Business Banking in 2002, provides over 4,000 customer facing staff scope to offer customers new products. |
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